This Advertising Policy (“Policy”) applies to advertising content and materials (“Ads”) promoting, directly or indirectly, or otherwise containing any cannabis or cannabis-related products and services (e.g., the plant Cannabis sativa; products derived from Cannabis sativa, parts of the Cannabis plant referred to as marijuana, or the cannabinoids found in such plant including THC and CBD; any related accessories, equipment, or paraphernalia, such as pipes, vaporizers, rolling papers, and grinders; and recreational or medical marijuana services, such as marijuana dispensaries or delivery) (collectively, “Cannabis”) used in connection with the Viant/Adelphic platform (“Platform”). The examples provided in the preceding sentence are for illustrative purposes and are not an exhaustive list of such products or services. Cannabis Ads must adhere to this Policy and the requirements of our inventory and publisher partners, which require your Ads to be transparent and lawful.

In general, notwithstanding anything to the contrary in any agreement you may have in place with Viant/Adelphic or any of our inventory or publisher partners, any Cannabis Ads that are run through the Platform must:

• Comply with all applicable federal, state, and local laws and regulations pertaining to Cannabis, including, but not limited to, relevant government licensing requirements with respect to the storing, growing, harvesting, trimming, manufacture, distribution, warehousing, processing, and/or selling of Cannabis;
• Be depicted in a manner that is contextually relevant to the product or service promoted and not demonstrated as about to be or having been smoked or otherwise used (e.g., rolling a joint, loading a vape pen, or smoke emanating from a pipe or billowing from an individual’s mouth);
• Not facilitate or promote illegal activity or contain content that is illegal for the jurisdiction in which the Cannabis Ad is directed;
• Not be designed, intended, or reasonably appear to be attractive to or targeted at individuals under the age of majority for the sale of such products or services or individuals under the age of 18, whichever is greater (“Minors”); and
• Not depict the handling of such Cannabis products or use of such Cannabis services by Minors.

We will review Cannabis Ads on a case-by-case basis. We reserve the right, in our sole discretion, to reject, suspend, or require modifications to Ads that we believe violate the standards listed above or that are otherwise inappropriate. Notwithstanding anything to the contrary in any agreement, Viant/Adelphic will not be held liable for any rejection, suspension, or removal of Cannabis Ads by Viant or an inventory or publisher partner for failure to comply with their respective advertising policies or guidelines.

By running Cannabis Ads through the Platform, you agree to the foregoing and represent that you are authorized to agree to these terms on behalf of the Viant/Adelphic customer you represent.